Product Marketing Manager (Product Analytics)

TL;DR

Product Marketing Manager (Product Analytics): Analysing customer behaviour and campaign effectiveness across the product journey with an accent on event tracking, dashboard development, and connecting quantitative usage data with qualitative customer insights. Focus on identifying adoption friction, defining outcome-based success metrics, and translating complex findings into commercially relevant recommendations for product, marketing, and data teams.

Location: Hybrid working model

Company

hirify.global is an affiliate partnership platform and part of the Axel Springer group, operating a global partner ecosystem.

What you will do

• Analyse whether marketing campaigns help customers adopt features that deliver measurable value.
• Use product analytics and customer journey mapping to identify friction between user intent, product education, and successful outcomes.
• Combine product usage data with support tickets, user interviews, and other qualitative feedback to assess the customer experience.
• Build accessible dashboards and connect data from lead acquisition through platform actions and revenue.
• Define customer-outcome-based success metrics and provide data-backed recommendations to improve campaigns and workflows.
• Partner with Product, Marketing, Data, and other teams to align tracking, measurement, and campaign performance analysis.

Requirements

• 4+ years of experience with product analytics or event-tracking platforms such as Amplitude, Mixpanel, or Heap.
• Experience analysing user behaviour and building robust reporting and dashboards.
• Ability to synthesise quantitative product data with qualitative insights, including user research and feedback.
• Experience collaborating with Product, Marketing, and Data teams and presenting recommendations to senior stakeholders.
• Commercial awareness and understanding of market drivers and client needs.
• Excellent written and spoken English required.

Nice to have

• Familiarity with Python or R.
• Experience with BI tools such as Power BI or Tableau.

Culture & Benefits

• Four-day Flexi-Week with one lighter or disconnected day at full pay.
• Hybrid Flexi-Office model focused on collaboration, trust, and autonomy.
• Monthly work-expense contribution and furniture package for a home workspace.
• Pension contributions and private medical insurance covering health, vision, and dental care.
• Electric vehicle, Cycle to Work, and workplace nursery benefit schemes.
• Global wellbeing initiatives, learning and development through hirify.global Academy, and peer recognition programmes.