Digital Experience Manager (Webflow/SEO)

TL;DR

Digital Experience Manager (Webflow/SEO): Owns hirify.global’s web marketing strategy, Webflow platform, technical SEO, and AI-search visibility with an accent on site performance, conversion, and design quality. Focus on building high-performing landing pages, optimizing content for AI-generated answers, connecting web analytics to pipeline, and managing complex technical and marketing integrations.

Location: Fully remote within the United States.

Salary: $110,000–$120,000 per year.

Company

hirify.global provides a CMMS software platform that helps businesses manage maintenance operations, optimize asset performance, and improve operational efficiency.

What you will do

• Define and execute the web marketing roadmap in partnership with marketing leadership.
• Own Webflow CMS administration, page structures, design system implementation, publishing workflows, and site health.
• Improve technical SEO, site architecture, structured data, Core Web Vitals, internal linking, and conversion performance.
• Optimize website and content visibility across Google Search, AI Overviews, AI Mode, ChatGPT, Perplexity, and Gemini.
• Partner with designers, developers, content, SEO, and PR teams on landing pages, integrations, campaigns, and third-party visibility.
• Measure organic, direct, and referral performance and connect website results to MQL and pipeline metrics.

Requirements

• 5+ years of experience in digital marketing, web strategy, or a related field; B2B SaaS experience is strongly preferred.
• Hands-on expertise with Webflow Designer, CMS, interactions, hosting, and publishing.
• Strong technical SEO knowledge, including site architecture, schema, crawlability, Core Web Vitals, and on-page optimization.
• Working knowledge of AI Overviews, AI Mode, and LLM-based assistants, including GEO/AEO optimization.
• Basic front-end development skills in HTML, CSS, and JavaScript, plus the ability to manage developer resources and technical handoffs.
• Experience with analytics, marketing integrations, website troubleshooting, security, hosting, and performance reporting.

Nice to have

• Experience with Ahrefs, Semrush, or similar SEO and competitive research tools.
• Experience with React or Vue for interactive landing pages.
• Familiarity with HubSpot, Marketo, Salesforce, A/B testing tools, Figma, Adobe XD, and email template coding.
• Experience coordinating PR and earned-media visibility across Reddit, review sites, and trade press.
• Knowledge of paid-media landing page requirements, UTM tracking, and pixel implementation.

Culture & Benefits

• Fully remote work with flexible PTO and 13 paid company holidays.
• Paid parental leave and employer-supported health, dental, and vision insurance.
• Employer-paid basic life insurance and short-term disability insurance.
• HSA and 401(k) contribution matching, plus flexible spending accounts.
• Monthly wellness stipend, learning and development reimbursement, and pet insurance.