PPC Specialist (iGaming)

Location: Fort Lee, New Jersey, United States; 100% onsite. Remote and hybrid work arrangements are not available.

Salary: $85,000–$100,000 USD

Company

Platform provider delivering casino and sports betting brands through product execution, localization, local partnerships, compliance, and customer-focused operations.

What you will do

• Launch, monitor, maintain, and optimize campaigns across Google Ads, Apple Search Ads, Microsoft Advertising, Meta, and other performance channels.
• Conduct keyword and audience research, competitive analysis, and ongoing campaign testing.
• Track CPA, CTR, CVR, ROAS, budget pacing, and other performance metrics to identify optimization opportunities.
• Prepare performance reports and recommendations for the PPC Manager.
• Support A/B testing of ad copy, creative, landing pages, bid strategies, and audience targeting.
• Collaborate with Creative, Content, Analytics, Product, and Compliance teams while ensuring adherence to responsible gaming and advertising requirements.

Requirements

• 4–5 years of experience in PPC, SEM, paid social, digital marketing, or campaign coordination.
• Familiarity with Google Ads and core paid-search and performance-marketing concepts.
• Strong attention to detail and confidence working with campaign data, spreadsheets, reporting tools, and performance metrics.
• Understanding of CPA, CTR, CVR, ROAS, and budget pacing.
• Strong communication, organization, and ability to manage multiple campaigns and deadlines.
• Ability to work full-time from the Fort Lee, New Jersey office.

Nice to have

• Experience with Apple Search Ads, Microsoft Advertising, Meta Ads Manager, or comparable platforms.
• Foundational knowledge of paid social and display advertising.
• Experience with A/B testing, landing-page optimization, and conversion tracking.
• Experience in iGaming, online gaming, sports betting, or another regulated industry.

Culture & Benefits

• Performance-based discretionary bonuses.
• Medical, dental, and vision coverage plus a 401(k).
• Generous paid time off policy.
• Partially subsidized in-office breakfasts and lunches.
• Collaborative international environment with professional development and ownership opportunities.