crmigamingexcelgamblingbettingsegmentationretentiona b testingreactivationcustomer journeys
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Описание вакансии
TL;DR
CRM Manager (iGaming): Driving player retention, reactivation, LTV, and growth across Casino and Sportsbook with an accent on segmentation, customer journeys, bonus mechanics, and multichannel CRM campaigns. Focus on analyzing retention and revenue funnels, running A/B tests, reducing churn, and identifying data-driven growth opportunities.
We are looking for an experienced CRM Manager to drive player retention, reactivation, LTV, and growth across Casino and Sportsbook.
What you have to do:
• Develop CRM strategy focused on Retention, Reactivation, LTV, and Churn reduction.
• Build player segmentation and Customer Journeys across the player lifecycle.
• Launch and optimize Email, Push, In-app / onsite campaigns.
• Develop and manage bonus mechanics: Free Spins, Free Bets, Cashback, Deposit / Reload Bonuses.
• Analyze CRM funnels and key metrics: FTD, R2D, Retention, Churn, LTV, GGR, NGR, Deposits, and Bet Amount.
• Develop hypotheses, run A/B tests, and identify growth opportunities.
• Provide data-driven recommendations and improve CRM processes.
What is important to us:
✔ Ukrainian/Russian - C2, English - B1
✔ 5+ years of CRM / Retention experience in Gambling / Betting.
✔ Middle+ / Senior level with strong ownership and independence.
✔ Strong understanding of Casino, Sportsbook, player lifecycle, Retention, Churn, and LTV.
✔ Hands-on experience with bonus mechanics and wagering requirements.
✔ Experience with segmentation, Customer Journeys, and CRM campaigns.
✔ Strong analytical skills and confident Excel / Google Sheets knowledge.
✔ Experience with A/B testing.
✔ Proactive mindset and high attention to detail.
What we offer:
• High-impact role with direct influence on retention and revenue.
• Full ownership of CRM processes and freedom to implement ideas.
• Fast-paced international, data-driven environment.
• Growth opportunities and competitive compensation.
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Источник - Telegram канал. Название доступно после авторизации