Customer Marketing Coordinator (Trade Marketing)

TL;DR

Customer Marketing Coordinator (Trade Marketing): Supporting the planning and execution of retail promotions, merchandising programmes, and distributor activities across priority Asian markets with an accent on campaign coordination, brand execution, and commercial performance. Focus on evaluating in-store effectiveness, aligning distributors with sales and marketing plans, and improving execution across the Philippines, Korea, Thailand, and Vietnam.

Location: Kuala Lumpur, Malaysia, with purposeful in-person collaboration and a flexible work model.

Company

hirify.global is a global toy and family entertainment company with a portfolio of consumer brands, products, content, and live and digital experiences.

What you will do

• Coordinate distributor-led in-store promotions, retailer programmes, merchandising, store renovations, and brand activations.
• Translate global brand priorities into local execution plans aligned with brand guidelines, joint business plans, and sales KPIs.
• Monitor retail execution, conduct store audits and trade visits, identify gaps, and support corrective actions.
• Align sales, marketing, ecommerce, consumer products, and distributors on campaigns, product selection, promotions, and supply readiness.
• Evaluate campaign and promoter performance using qualitative and quantitative analysis to identify improvements.
• Manage POSM coordination, creative approvals, marketing budgets, purchase requests, purchase orders, and toy samples.

Requirements

• Experience in sales, marketing, or trade marketing.
• Experience with merchandising, category management, or marketing.
• Strong organizational and time management skills.
• Good written and verbal communication skills and strong stakeholder management abilities.
• Computer literacy and the ability to retrieve relevant data from business systems.
• An undergraduate degree in Business or a relevant qualification is preferred.

Culture & Benefits

• Flexible work model combining in-person collaboration with workplace flexibility.
• Inclusive culture focused on belonging, collaboration, innovation, and accountability.
• Opportunity to work across major global toy and entertainment brands and priority Asian markets.