Head of UA (Gamedev)

TL;DR

Head of UA (Gamedev): Leading UA strategy and execution for flagship social casino titles with an accent on budget allocation, performance scaling, and long-term player value. Focus on managing high-quality traffic, optimizing CPI/ROAS/LTV, and leading a cross-functional UA team.

Location: Must be based in Warsaw, Poland (office-based)

Company

hirify.global develops top-grossing social casino mobile games that bring people together through social gaming.

What you will do

• Lead and manage the User Acquisition team, providing clear direction, priorities, and performance expectations.
• Define and execute UA strategies for live social casino titles to drive scalable and sustainable growth.
• Own and allocate UA and retargeting budgets, ensuring efficient spend and delivery against targets.
• Collaborate with Creative teams to develop and scale high-performing creatives that maximize conversion and LTV.
• Analyze performance data and KPIs (CPI, ROAS, LTV, payback) to identify risks and growth opportunities.
• Work cross-functionally with Monetization, Product, Data, and Brand teams to align acquisition efforts with business goals.

Requirements

• 2-4 years of experience leading a UA team and owning performance outcomes.
• Strong analytical mindset with the ability to turn data into clear decisions.
• Hands-on experience with UA platforms, tools, and performance analytics.
• Proactive, ownership-driven approach in a fast-changing environment.
• Location: Must be based in Warsaw, Poland

Nice to have

• Strong point of view on the most impactful UA trends, tools, or frameworks.
• Proven experience in improving efficiency, scalability, and predictability of UA and retargeting efforts.
• Structured, data-driven approach to evaluating, iterating, and scaling creative performance.

Culture & Benefits

• Opportunity to work on top-grossing mobile games with millions of players.
• Fast-paced, performance-driven environment.
• Direct collaboration with senior stakeholders and the VP of Marketing.
• Focus on social casino experiences and community-driven growth.