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Описание вакансии
Текст:
TL;DR
Webinar Events Lead (B2B) (Digital Events and Marketing): Owns and scales enterprise thought-leadership, partner, and product webinar programs with an accent on production strategy, partner coordination, and pipeline attribution. Focus on building multi-channel webinar distribution, managing sponsored content partnerships, and optimizing lead capture, AI discoverability, and commercial performance.
Location: San Francisco, California, USA. Flexible work arrangements are available within the US.
Salary: USD 154,000–245,000 per year.
Company
Global design software company creating tools and content that help individuals and organizations design, collaborate, and communicate.
What you will do
- Own the end-to-end B2B webinar program across enterprise thought-leadership and ecosystem partner streams.
- Manage webinar strategy, calendars, scripts, guest sourcing, production logistics, promotion, and distribution.
- Build and manage partner-led webinars with ecosystem partners and internal product marketing stakeholders.
- Direct sponsored and co-produced thought-leadership content with publishers and agencies.
- Run product launch webinars and launch LinkedIn Live as a companion channel.
- Partner with growth marketing on MQL and pipeline attribution, UTM tracking, registration models, budgets, and lead-capture mechanics.
Requirements
- Experience producing webinars or comparable live or branded content series, preferably in B2B or enterprise marketing.
- Experience managing partnerships, co-marketing relationships, publishers, or agencies.
- Strong guest and partner sourcing, pitching, briefing, and relationship management skills.
- Ability to manage production logistics and coordinate with video, creative, product, and marketing teams.
- Working knowledge of webinar platforms such as Goldcast, YouTube, and LinkedIn Live, plus UTM and MQL reporting.
- Ability to manage concurrent productions, shifting schedules, and contingent workers.
Nice to have
- Experience directing contingent workers or contractors.
Culture & Benefits
- Full-time, 12-month fixed-term position.
- Flexible work arrangements designed around individual and team effectiveness.
- Collaboration with Product, Design, Sales, Success, Growth, and Marketing teams.
- Virtual interviews and support for reasonable adjustments during the hiring process.
- Inclusive hiring practices focused on skills, experience, merit, and business needs.
Hiring process
- Virtual interviews are conducted as part of the selection process.
- Applicants should provide their pronouns and any reasonable interview adjustments needed.
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