Director, Franchise Communications (Entertainment)

TL;DR

Director, Franchise Communications (Entertainment): Shaping and executing integrated consumer and trade communications strategies for a global portfolio of kids' brands with an accent on brand storytelling and audience engagement. Focus on transforming business objectives into high-impact campaigns, managing earned media, and driving franchise growth through strategic partnerships.

Location: Hybrid in Toronto, ON, Canada

Salary: $125,000 - $145,000 CAD

Company

hirify.global is a global leader in kids and family entertainment, managing and growing beloved franchises such as Teletubbies and Strawberry Shortcake.

What you will do

• Develop and lead global communications strategies to increase visibility and growth for the franchise portfolio.
• Create insight-driven campaigns that drive cultural relevance and audience engagement across key markets.
• Lead proactive and reactive media relations across consumer, entertainment, and business media.
• Design communication strategies for product launches, retail initiatives, content releases, and live activations.
• Collaborate with Franchise Strategy, Consumer Products, and Commercial teams to align activities with business goals.
• Manage external agencies, establishing clear objectives and measurement frameworks for campaign performance.

Requirements

• Proven success in executing integrated communications for global consumer brands or entertainment franchises.
• Deep understanding of the kids' and family entertainment industry, specifically within the U.S. market.
• Exceptional media relations expertise with an established network of journalists and industry influencers.
• Outstanding strategic planning, storytelling, and executive communication skills.
• Experience managing agencies and budgets in a fast-paced, complex organization.
• Must be based in Toronto, ON, Canada to support a hybrid work model.

Culture & Benefits

• Hybrid work model balancing office collaboration and remote work.
• Comprehensive health and dental coverage with shared premiums from day one.
• Retirement savings plan with company matching.
• Paid time off and an Employee Assistance Program (EAP).
• Work environment that promotes creativity, individuality, and professional growth.

Hiring process

• Initial virtual screening with the Talent Acquisition team.
• Interview with the hiring manager.
• Interviews with 2–3 key business partners.
• Role-specific assessment where applicable.