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updated 1 month ago

Creative Strategist (AI)

Work format
onsite
Work type
fulltime
Grade
middle
English
c1
Country
Israel
This vacancy is from Hirify.Global listVacancy from Hirify Global, list of international tech companies
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Job description

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TL;DR
Creative Strategist (AI): Developing and scaling performance video and static ads for a consumer cybersecurity product with an accent on direct-response creative, rapid testing, and data-driven optimization. Focus on generating net-new concepts, translating performance signals into creative decisions, and integrating AI tools into a high-volume production workflow.

Location: Tel Aviv, Israel

Company

hirify.global develops consumer cybersecurity solutions that protect people across devices, accounts, and digital touchpoints.

What you will do

  • Own end-to-end ideation for performance advertising, including angles, concepts, scripts, and testing hypotheses.
  • Write precise briefs for creators, editors, and AI production pipelines.
  • Review CPA, hook rate, hold rate, CTR, and CVR dashboards to decide what to scale, iterate, or stop.
  • Create and optimize video and static ads for measurable business growth across paid channels.
  • Lead creative-led growth initiatives and develop concepts needed to scale assigned channels.
  • Monitor competitors, creators, trends, formats, hooks, and emerging advertising patterns.

Requirements

  • 3+ years of performance creative experience in direct-response advertising for an agency, in-house B2C business, or scale-up.
  • Strong creative judgment combined with data fluency and independent dashboard analysis.
  • Hands-on experience with AI creative tools and a proactive approach to learning new ones.
  • Ability to translate media performance signals into clear creative decisions.
  • Strong understanding of paid creative across major performance channels.
  • Fluent English, written and verbal, with precise briefing and communication skills.

Nice to have

  • Experience in cybersecurity, fintech, or another trust-sensitive B2C vertical.
  • Hands-on skills in editing, design, copywriting, or directing.

Culture & Benefits

  • Transparent, feedback-driven, and collaborative working culture.
  • Fast-paced environment focused on meaningful challenges and rapid growth.
  • Team dinners, company trips, and shared celebrations.
  • High-volume AI-driven creative workflow with an emphasis on experimentation and iteration.

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