Email & Lifecycle Operations Manager

Location: Tel Aviv-Yafo, Tel Aviv District, Israel

Company

hirify.global is a hospitality technology platform that helps property managers automate, optimize, and scale operations through software and integrations with major travel platforms.

What you will do

• Own the email and lifecycle marketing program across email, Pendo, SMS, and sales sequences.
• Build and manage complex HubSpot workflows, including triggers, segmentation, properties, and quality assurance.
• Design repeatable campaign intake and delivery processes across content, design, and operations teams.
• Improve deliverability, sender reputation, database hygiene, mailability, and re-permissioning.
• Partner with business intelligence to measure engagement and downstream revenue impact.
• Identify conversion, database growth, and operational efficiency opportunities using AI and automation.

Requirements

• Deep hands-on HubSpot expertise, including workflows, lists, properties, subscription types, and reporting.
• Experience designing marketing operations processes, documentation, tooling, and campaign workflows.
• Strong understanding of email deliverability, CRM integrations, Salesforce, enrichment, and validation.
• Knowledge of lifecycle marketing, including onboarding, nurture, re-engagement, and win-back programs.
• GDPR knowledge is required; familiarity with CASL, CAN-SPAM, consent, opt-in, and re-permissioning practices is beneficial.
• English proficiency and at least 3 years of professional experience in an English-speaking work setting.

Nice to have

• HubSpot administrator-level expertise.
• Experience with CASL and other regional privacy regulations.
• B2B SaaS marketing experience.

Culture & Benefits

• Work in a fast-growing global startup with more than 900 employees across 16 countries.
• Collaborate in a dynamic, impact-driven hospitality technology environment.
• Equal employment opportunities are provided regardless of protected personal characteristics.