Manager, CRM Propositions & Campaigns (CRM)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
TL;DR
Manager, CRM Propositions & Campaigns (CRM): Developing and executing global CRM campaigns and member propositions for ® Insiders with an accent on data-driven personalization and commercial impact. Focus on end-to-end campaign planning, cross-functional collaboration, and performance optimization to drive member engagement.
Location: Hybrid in Copenhagen, Denmark (No relocation assistance offered)
Company
The Group is a global leader in play, dedicated to inspiring and developing the builders of tomorrow through creative play experiences.
What you will do
- Plan and deliver commercially impactful CRM campaigns and member propositions for ® Insiders.
- Translate global strategies and commercial priorities into engaging customer experiences and measurable business outcomes.
- Lead cross-functional collaboration across Membership, Commercial, and Marketing teams to align campaign plans with business objectives.
- Own the end-to-end campaign planning process, including forecasting, KPI targeting, and performance tracking.
- Analyze campaign results and customer insights to identify optimization opportunities for future planning.
- Act as a CRM subject matter expert, influencing stakeholders and championing best practices in customer engagement.
Requirements
- Experience in customer proposition development and related offerings leveraging data and insights.
- Proven track record of delivering personalized CRM campaigns at scale within an omni-channel context.
- Proficiency with CRM tools and technology used for driving personalization and commercial impact.
- Ability to navigate complex partner dynamics within a global company, collaborating with product and tech teams.
- Strong structured problem-solving and communication skills for delivering recommendations to senior leaders.
- Experience in a global manufacturing company with both D2C and B2B channel mixes.
Culture & Benefits
- Hybrid work policy with an average of 3 days per week in the office.
- Enhanced paid Family Care Leave options.
- Comprehensive life and disability insurance coverage.
- Dedicated resources and benefits for physical and mental wellbeing.
- Generous colleague discount on products from day one.
- Performance-based bonus scheme based on goal achievement.
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