Webinar Events Lead (B2B)

Location: San Francisco, CA, USA

Salary: USD 154,000–245,000 per year

Company

Canva is a design technology company developing products, content, campaigns, and experiences that help people and organisations create and use visual communication tools.

What you will do

• Own the B2B webinar program across enterprise thought-leadership and B2B/Ecosystem partner streams.
• Manage the full webinar production pipeline, including strategy, calendars, briefs, scripting, guest and partner sourcing, promotion, and lead capture.
• Coordinate partner-led webinars with Ecosystem, Product, and Product Marketing stakeholders.
• Manage sponsored and co-produced content with third-party publishers and agencies, including scope, scripts, formats, and quality.
• Run the “What’s New” product webinar series and launch LinkedIn Live as a companion channel.
• Own distribution, content repurposing, UTM tracking, MQL and pipeline attribution, registration models, budgets, and contingent production support.

Requirements

• Experience producing webinars or similar live or branded content series, ideally in B2B or enterprise marketing.
• Experience managing partnership or co-marketing relationships and coordinating partner-led content.
• Experience managing third-party publishers or agencies, including briefing, scope negotiation, and quality accountability.
• Strong guest and partner sourcing, pitching, briefing, and relationship management skills.
• Working knowledge of webinar platforms such as Goldcast, YouTube, and LinkedIn Live, plus campaign tracking and MQL reporting.
• Ability to manage multiple concurrent productions, shifting schedules, production logistics, and video or creative teams.

Nice to have

• Experience managing or directing contingent workers or contractors.

Culture & Benefits

• Flexible approach to how and where work is performed, with teams choosing a balance that supports their goals.
• Collaboration with Product, Design, Sales & Success, and Growth teams.
• Virtual interviews and consideration of reasonable adjustments during the hiring process.
• Fixed-term engagement for 12 months.