B2B Marketing Lead (eMobility)

TL;DR

B2B Marketing Lead (eMobility): Leading B2B marketing and ABM campaigns to drive the transition of corporate fleets to electric vehicles with an accent on demand generation and brand growth. Focus on designing quarterly strategies, executing high-impact content campaigns, and optimizing lead hand-offs with sales teams.

Location: Hybrid in London (GB)

Company

hirify.global is a leading eMobility player focused on simplifying the electric fleet transition through its Electroverse and Fleet product suites.

What you will do

• Lead, develop, and execute strategic B2B marketing plans and targeted ABM campaigns for enterprise accounts.
• Drive B2B SEO and content strategy, creating copy, customer success stories, and social visuals.
• Partner with Sales, BD, and Performance Marketing teams to align campaigns and ensure smooth lead hand-offs.
• Monitor digital trends to enhance the brand's presence within the fleet ecosystem.
• Champion the Octopus Fleet tone of voice across newsletters and various digital channels.

Requirements

• Proven success in driving revenue growth through demand generation and ABM strategies.
• Strong experience growing B2B brands with expertise in storytelling and narrative-led marketing.
• Proficiency in digital marketing, including SEO and paid channels (LinkedIn Ads, Google Ads, PPC).
• Ability to take full ownership of projects, from high-level strategy to hands-on execution.
• Must be based in or able to work from London in a hybrid capacity.

Culture & Benefits

• Non-traditional working environment without agencies or bureaucratic sign-off processes.
• High level of autonomy and empowerment to execute ideas quickly.
• Ranked among the UK's top companies to work for and top ten in the Sunday Times Best Places to Work 2024.
• Culture of co-ownership and flexibility.