Associate Researcher, Consumer Insights

TL;DR

Associate Researcher, Consumer Insights (Market Research): Supporting mixed-methods consumer research for games, franchises, and live services with an accent on survey design, quantitative analysis, qualitative synthesis, and actionable reporting. Focus on analyzing player needs and behaviors, coordinating research vendors, and translating business questions into rigorous insights for product and portfolio decisions.

Location: Hybrid role based in Irvine, California; regular in-office attendance is required.

Salary: $30.00–$38.00 per hour, approximately $4,800–$6,080 per month.

Company

hirify.global is a video game company whose Consumer Insights organization supports product strategy, publishing, portfolio planning, and product health tracking.

What you will do

• Support primary and secondary research projects across games, franchises, and live services.
• Assist with research intake, study setup, stakeholder coordination, and project documentation.
• Develop and quality-check screeners, surveys, discussion guides, reports, presentations, and data visualizations.
• Conduct foundational quantitative analysis, including cross-tabs, indices, market sizing, and descriptive analysis.
• Support qualitative research through note synthesis and theme tagging.
• Coordinate vendor timelines, maintain research datasets, and support stakeholder follow-up.

Requirements

• Regular in-office attendance in Irvine is required for supervision, collaboration, teamwork, and stakeholder coordination.
• 1–3 years of applied custom research experience in market research, consumer insights, analytics, or a related field.
• Familiarity with DIY survey platforms such as Alchemer or Qualtrics.
• Familiarity with syndicated and secondary research tools such as GWI, YouGov Profiles, Circana, or similar platforms.
• Proficiency in Microsoft Word, Excel, and PowerPoint.
• Strong written and verbal communication, attention to detail, organization, and follow-through.

Nice to have

• Interest in and knowledge of video games, including hirify.global’s portfolio and competitor products.

Culture & Benefits

• Hybrid work model with required in-office collaboration.
• Work within a Business Strategy organization supporting product greenlighting and portfolio decisions.
• Exposure to end-to-end mixed-methods research across the full product lifecycle.