Senior Analyst, Activation (Digital Marketing)

TL;DR

Senior Analyst, Activation (Digital Marketing): Managing and optimizing full-funnel paid media programs across DV360, Meta, video, and retail media platforms with an accent on programmatic execution, campaign performance, and data-driven e-commerce growth. Focus on analyzing ROAS and retail metrics, using Amazon Marketing Cloud for closed-loop measurement, and solving complex client and media workflow challenges.

Location: Toronto, ON; onsite role. Work-from-anywhere arrangements are available for up to four weeks per year.

Salary: CAD 63,500–78,000 base salary.

Company

hirify.global is an engineered marketing agency and client partner that combines paid digital media, data, technology, and data-driven CRM channels.

What you will do

• Execute, pace, and optimize campaigns across DV360, Meta, video, and retail media platforms.
• Support client and vendor relationships by resolving media performance, inventory, and retail readiness issues.
• Translate client business goals, e-commerce objectives, and competitive constraints into sophisticated full-funnel media programs.
• Manage campaign setup, monitoring, optimization, and performance measurement using ROAS, New-to-Brand, glance views, and related retail metrics.
• Prepare recurring client insights and strategy reports.
• Use Amazon Marketing Cloud and other clean rooms to support program analysis and closed-loop measurement.

Requirements

• 1–3+ years of hands-on activation experience with DV360 or equivalent programmatic DSPs and Meta Ads Manager.
• Strong analytical skills and comfort with Excel, data analysis, and internet technologies.
• Excellent communication skills and the ability to turn complex media metrics into actionable client insights.
• Ability to manage campaign execution, continuous optimization, client communication, and multiple priorities.
• Strong attention to detail and ability to work in a fast-paced, collaborative environment.

Nice to have

• Experience with display, online video, retail media networks, or Amazon DSP.
• Familiarity with SQL or Amazon Marketing Cloud.
• Experience in client services, digital media, or e-commerce growth strategy.

Culture & Benefits

• Transparent, collaborative, and entrepreneurial work environment.
• Healthcare, dental, and vision coverage.
• Unlimited paid time off and parental leave.
• Group RRSP contributions and wellness, mobile phone, and internet stipends.
• Annual learning and tuition stipends.
• One-time home office equipment stipend.