Sr. Media Buyer (Paid Social)

TL;DR

Sr. Media Buyer (Paid Social) (Paid Social): Launching, optimizing, and reporting on paid social campaigns for digital brands with an accent on campaign trafficking, budget pacing, platform QA, and performance analysis. Focus on designing experiments across audiences, creative, and bidding, troubleshooting in-platform issues, and translating campaign signals into tactical improvements.

Location: Canada

Salary: CAD 70,000–80,000 per year

Company

hirify.global builds social-first brand ecosystems by combining strategy, talent, media, technology, and culturally relevant creativity.

What you will do

• Launch, monitor, optimize, and report on paid social media campaigns.
• Manage campaign trafficking, daily optimization, budget pacing, troubleshooting, and pre-launch QA.
• Analyze performance data and identify platform risks, opportunities, and optimization signals.
• Support media planning through actuals, budget reallocations, and audience execution.
• Run experiments across audiences, creative, and bidding to improve campaign performance.
• Evaluate creative, participate in client and platform calls, and communicate campaign plans and recommendations.

Requirements

• 3+ years of media buying experience with a focus on paid social.
• Strong working knowledge of paid search; programmatic experience is an asset.
• Strong qualitative and quantitative paid media skills.
• Proficiency with Google Workspace, Microsoft Suite, and project management tools such as monday.com, Asana, or ClickUp.
• Understanding of marketing analytics, QA, and optimization best practices.
• Strong collaboration, communication, organization, creative judgment, and awareness of current marketing trends.

Nice to have

• Experience with AI-enabled platform features and automation, including Advantage+, Performance Max, and smart bidding.

Culture & Benefits

• Fluid, creative, growth-oriented, and collaborative agency environment.
• Comprehensive benefits and total rewards package.
• Performance-led and market-aligned compensation with regular reviews.
• Commitment to diversity, equity, and inclusion, with accommodations available during the recruitment process.
• AI-enabled tools are not used to screen, assess, rank, or select candidates.