Marketing Consultant, Life Insurance

TL;DR

Marketing Consultant, Life Insurance (Product Marketing): Developing omnichannel campaigns, sales enablement materials, and content for life insurance products with an accent on creative messaging, competitive positioning, and stakeholder collaboration. Focus on coordinating product, sales, creative, media, and compliance partners, maintaining content across multiple channels, and improving campaign effectiveness.

Location: Hybrid role based in Boston or Springfield, Massachusetts, United States.

Salary: $99,800–$131,000 per year.

Company

hirify.global is a purpose-driven financial services organization focused on long-term customer and business outcomes through life insurance and other financial solutions.

What you will do

• Build omnichannel advisor and consumer marketing campaigns supporting the growth of life insurance products.
• Develop product launch, promotional, sales enablement, and other marketing materials.
• Collaborate with creative, media, sales, project management, product, and compliance teams.
• Engage stakeholders to secure buy-in and improve campaign messaging and content.
• Monitor and maintain content across print, video, social, and web channels.
• Coordinate content placement, tagging, and inventory with marketing operations.

Requirements

• At least a high school diploma.
• 4+ years of experience in marketing, product marketing, field marketing, sales enablement, wholesaler support, or distribution support.
• At least 2 years of experience in the life insurance industry.
• Strong written communication and creative content development skills.
• Ability to collaborate cross-functionally and create clear, engaging content.
• Strong Microsoft Office skills and project management abilities.

Nice to have

• Bachelor’s degree.
• 5+ years of financial services product marketing experience, including life insurance marketing to advisors and consumers.
• Experience developing omnichannel campaigns for B2B and B2C audiences.
• Experience identifying process efficiencies and improvements.

Culture & Benefits

• Meaningful work in a purpose-driven organization focused on long-term impact.
• Clear ownership and accountability connected to company and customer outcomes.
• Collaborative environment that welcomes diverse perspectives.
• Access to learning, development, and internal professional networks.
• Employee-led communities and forums supporting connection, learning, and inclusion.
• Culture grounded in integrity, responsibility, and stewardship.