Communications Specialist (Gaming)

Location: Sydney, Australia

Company

hirify.global is the entertainment and technology brand of Sony Interactive Entertainment, delivering gaming hardware, software, network services and digital entertainment experiences.

What you will do

• Support PR campaigns for hirify.global games, hardware launches, services and third-party partnerships.
• Conduct media outreach, distribute assets, coordinate press activities and manage media enquiries.
• Build relationships with Australian gaming, technology, entertainment, lifestyle and mainstream media.
• Support influencer campaigns across YouTube, TikTok, Instagram, Twitch and emerging platforms.
• Coordinate creator briefings, deliverables, timelines, product seeding and review code distribution.
• Monitor media coverage, creator content and sentiment, and prepare KPI reports and post-campaign analysis.

Requirements

• 2–4 years of experience in public relations, communications or influencer marketing.
• Strong knowledge of the Australian media and influencer landscape.
• Experience supporting PR campaigns, media outreach and communications activity.
• Excellent written and verbal communication skills with strong organisation and attention to detail.
• Ability to manage multiple projects in a fast-paced environment and collaborate with global and cross-functional stakeholders.
• Passion for gaming and entertainment culture.

Nice to have

• Experience in consumer technology, gaming or entertainment.
• Exposure to corporate communications.
• Experience with influencer contracts or paid creator campaigns.

Culture & Benefits

• Work in a creative, fast-paced technology and entertainment environment.
• Collaborate with Marketing, Sales, Partnerships, Retail, Global Communications and agency teams.
• Contribute to inclusive, diverse and equal-opportunity workplace practices.
• Background checks are conducted at the offer stage for new employees.