Paid Social Director (FTC)

TL;DR

Paid Social Director (FTC) (Paid Social/Performance Marketing): Leading paid social planning, activation, optimization, and reporting for Audible’s campaigns across France, Italy, Germany, and Spain with an accent on audience strategy, performance measurement, and app acquisition. Focus on managing complex multi-market campaigns, developing testing agendas, leading hybrid teams, and driving innovation across major social platforms.

Location: London, United Kingdom; hybrid working with teams in the office around four days a week. This is a UK-based role and requires the right to work in the UK.

Company

hirify.global is WPP’s AI-driven media operating unit, combining media, data, partnerships, and technology to deliver personalized marketing at scale.

What you will do

• Lead paid social strategy, planning, activation, optimization, and reporting for one or more client accounts.
• Manage brand, performance, web sign-up, and mobile app-install campaigns across Meta, X, Snap, TikTok, Pinterest, and other platforms.
• Oversee a hybrid team across local and global hubs, ensuring campaign quality, delivery, workload prioritization, and best-practice compliance.
• Present performance insights, recommendations, testing opportunities, and campaign results to clients and internal stakeholders.
• Build relationships with clients, media partners, and Wavemaker offices across the US, Europe, and APAC.
• Lead people development and recruitment while contributing to operational, finance, and thought-leadership initiatives.

Requirements

• Experience in performance media with strong expertise in paid social and digital marketing.
• Experience managing social brand and performance campaigns, including mobile app-download campaigns.
• Knowledge of social media best practices, tracking solutions, KPI development, planning, buying, and optimization.
• Proven people-management, leadership, organizational, and communication skills.
• Ability to manage multiple stakeholders and projects while communicating clearly across written, video, and in-person channels.
• Right to work in the United Kingdom and availability for a hybrid London-based schedule.

Nice to have

• Qualifications in mathematics, data, media, or professional digital media and advertising certifications.
• Hands-on experience across all major paid social channels.

Culture & Benefits

• Open, inclusive, and collaborative environment focused on growth and development.
• Access to global hirify.global and WPP networks, professional connections, and learning opportunities.
• Hybrid workplace with regular in-office events and team collaboration.
• Medical, retirement, vision, and dental benefits, subject to office and country conditions.
• Paid time off, partner discounts, and employee mental health awareness days.