International Media Manager (Gaming)

TL;DR

International Media Manager (Gaming): Translating global media strategies into locally relevant campaigns across Australia and New Zealand with an accent on integrated planning, digital media performance, agency leadership, and data-informed investment. Focus on aligning global priorities with local market needs, optimizing multi-channel campaigns, and delivering measurable commercial outcomes across the hirify.global portfolio.

Location: Sydney, Australia

Company

hirify.global is the interactive entertainment brand of Sony Interactive Entertainment, delivering gaming hardware, software, network services, and entertainment experiences to a global audience.

What you will do

• Translate global media strategies into locally relevant plans and lead end-to-end campaign delivery across Australia and New Zealand.
• Manage the campaign portfolio across audiences, channels, investment, timelines, budgets, and KPIs.
• Lead local media agency relationships, including planning quality, performance, resourcing, reporting, and financial management.
• Build partnerships with media owners and vendors to improve value, innovation, and campaign effectiveness.
• Oversee testing, measurement, post-campaign analysis, and actionable optimization across integrated campaigns.
• Connect global, local, analytics, campaign management, commercial, and agency teams to align priorities and improve outcomes.

Requirements

• 5–6+ years of experience in media, marketing, or advertising.
• Strong understanding of the media and retail landscape across Australia and New Zealand.
• Experience in global or regional marketing environments and in leading media agencies or cross-functional teams.
• Experience delivering integrated, multi-channel campaigns with expertise in programmatic, paid social, and search.
• Experience with campaign measurement, analytics, optimization, partner management, and stakeholder influence.
• Strong organization skills, adaptability across cultures and time zones, and interest in using automation and AI to improve marketing effectiveness.

Nice to have

• Background in entertainment, gaming, or culturally led marketing.
• Passion for gaming, entertainment, and media.
• Ability to balance global and local priorities and turn data into actionable insights.

Culture & Benefits

• Work within Sony Interactive Entertainment and the hirify.global brand.
• Collaborate with international markets and cross-functional teams.
• Inclusive environment with equal opportunity and diversity-focused employment practices.
• Background checks are conducted at the offer stage for new employees.