Marketing Campaign Manager (Web3/AI)

TL;DR

Marketing Campaign Manager (Web3/AI): Building and scaling multi-channel campaigns that drive awareness, product launches, user growth, and adoption of an AI agent platform with an accent on campaign strategy, partner activations, and performance measurement. Focus on orchestrating complex launches, optimizing acquisition costs through testing and analytics, and translating product insight into measurable marketing outcomes.

Location: On-site in Hong Kong

Company

A Web3-focused company developing blockchain, digital asset, investment, and AI agent initiatives across a broad ecosystem of products and partner projects.

What you will do

• Build audience-specific campaigns that communicate product differentiation and drive users to launch their first Mind.
• Plan and execute multi-channel campaigns across email, content, events, social, paid media, KOLs, and partner marketing.
• Coordinate with product marketing, content, design, partnerships, GTM teams, business units, and external agencies.
• Lead partner activations, manage campaign spend, and ensure smooth execution across stakeholders.
• Run A/B tests, analyze performance data, and scale successful concepts, messaging, and assets.
• Track funnel impact and own KPIs including reach, engagement, sign-ups, launched Minds, and customer acquisition cost.

Requirements

• 5–6 years of consumer marketing experience in a high-growth environment.
• Proven experience running end-to-end, multi-channel consumer campaigns that drive measurable user growth and product launches.
• Strong project management, prioritization, communication, and stakeholder collaboration skills.
• Experience with partner marketing activations and performance-focused campaign execution.
• Data literacy, including measurement, attribution, reporting, and translating insights into campaign improvements.
• Fluent English is required; the role is on-site in Hong Kong.

Nice to have

• Experience building local consumer campaigns in Southeast Asia or Europe.
• Fluency in an Asian or European language.
• Strong interest in AI products and Web3.

Culture & Benefits

• Multicultural workplace with colleagues from more than 15 nationalities.
• Flat structure with direct ownership and the ability to influence decisions quickly.
• Opportunities to collaborate across subsidiary brands and Web3 projects.
• Medical, life, and transportation allowances.
• Relaxed, creative, and productive work environment.