Growth Marketer (AI/Web3)

TL;DR

Growth Marketer (AI/Web3): Building and scaling the acquisition and activation funnel for Minds, a persistent AI agent, with an accent on paid media, product analytics, and full-funnel experimentation. Focus on instrumenting attribution, reducing CAC, identifying scalable acquisition channels, and driving measurable growth in active users.

Location: Hong Kong; on-site

Company

hirify.global develops Web3 businesses, digital asset advisory services, investment initiatives, and products such as Minds, an AI agent platform with an ecosystem of skills, apps, and tools.

What you will do

• Own acquisition and activation across target markets, optimizing the journey from first touch to launching a Mind.
• Run rigorous tests across landing pages, onboarding flows, messaging, and calls to action.
• Manage paid media buying against strict CAC targets and develop organic community and referral channels.
• Build an instrumented funnel, improve tracking and attribution, and establish reliable performance baselines.
• Use user insights and post-launch behavior to improve targeting, onboarding, messaging, and product feedback loops.
• Collaborate with campaign, product marketing, product, data, and wider marketing teams.

Requirements

• 5–6 years of growth marketing experience with a proven record of entering and scaling consumer products in new markets.
• Strong B2C experience, data-driven decision-making, and ownership of consumer funnel instrumentation and experimentation.
• Advanced proficiency in paid media, performance marketing, lifecycle marketing, and full-funnel optimization.
• Experience with event and UTM design, PostHog, CRM and lifecycle tools, and advanced product analytics platforms.
• Clear communication skills and the ability to operate with high ownership in a fast-paced environment.
• Target markets include Southeast Asia, East Asia, including Hong Kong, Japan, and Korea, and Western Europe.

Nice to have

• Fluency in a relevant Southeast Asian, Japanese, Korean, or European language.
• Web3 knowledge and experience with consumer products in the Web3 space.
• Experience scaling products under low-CAC constraints.

Culture & Benefits

• Multicultural workplace with colleagues from more than 15 nationalities.
• Flat organizational structure with opportunities to influence decisions directly.
• Exposure to a broad ecosystem of subsidiary brands, projects, and technologies.
• Medical, life, and transportation allowances.
• Relaxed and creative on-site work environment.