Product Marketing Manager (Fintech)

TL;DR

Product Marketing Manager (Fintech): Driving institutional adoption of blockchain data infrastructure with an accent on competitive positioning, sales enablement, and segment-specific messaging. Focus on translating complex technical roadmaps into high-impact sales ammunition for multi-stakeholder enterprise deals.

Location: Remote (Global). Must be available for a 2-hour overlap with NYC mornings (Mon-Thurs, 10am-12pm ET).

Compensation: $115,000 – $175,000 + Equity

Company

hirify.global is an enterprise-grade data layer for onchain finance, providing standardized, audit-ready blockchain data to major financial institutions, banks, and regulators.

What you will do

• Develop deep insights into institutional buyer segments and translate them into compelling positioning and messaging.
• Own competitive intelligence and build battlecards to arm the Sales team against crypto-native and traditional data providers.
• Partner with Product to translate new platform capabilities into clear, customer-facing value propositions.
• Create segment-specific sales collateral, case studies, and thought leadership to support long enterprise deal cycles.
• Collaborate with RevOps and Sales to refine pricing and packaging strategies for institutional data plans.
• Conduct structured win/loss interviews to refine ICP definitions and influence the product roadmap.

Requirements

• 5+ years of experience in product marketing for technical or data-centric products.
• Institutional fluency in financial market structure, including custody, settlement, reconciliation, and compliance.
• Strong understanding of blockchain technology and its intersection with traditional finance.
• Proven ability to produce high-quality, segment-specific collateral at scale.
• Experience working with complex, multi-stakeholder enterprise sales cycles.
• Must be able to overlap 2 hours with NYC mornings (10am-12pm ET, Mon-Thurs).

Culture & Benefits

• Medical, Dental, and Vision insurance (100% coverage for Gold plans in the US).
• Meaningful early-stage equity grants for all full-time employees.
• Flexible, trust-based paid time off policy.
• Company-sponsored 401(k) plan for US employees.
• High-agency, ownership-driven culture focused on excellence and responsiveness.