Product Manager (Automotive)

TL;DR

Product Manager (Automotive): Leading end-to-end digital initiatives for a major automotive client with an accent on translating business strategy into user-centric digital products. Focus on managing the product lifecycle, optimising performance via CRO and SEO, and coordinating cross-functional agency and client teams.

Location: Hybrid (London, UK). Teams are in the office an average of four days a week.

Company

hirify.global, part of WPP, is a leading global creative company combining brand experience, customer experience, and commerce for blue-chip clients.

What you will do

• Lead the end-to-end product lifecycle from initial discovery and hypothesis validation through to design, engineering, and market launch.
• Translate complex market, user, and business needs into detailed product requirements, epics, user stories, and acceptance criteria.
• Manage the product backlog and roadmap using WSJF prioritisation to ensure structured quarterly planning.
• Collaborate with UX, UI, and content squads to ensure all digital products align with the product vision and strict brand guidelines.
• Drive continuous performance optimization through market research, competitor analysis, and CRO (Conversion Rate Optimization).
• Integrate SEO, AIO, and GEO strategies into the early planning and prioritisation phases of product development.

Requirements

• Proven experience in Product Management managing consumer-facing digital products.
• Must be based in or able to work in London (Hybrid - 4 days/week in office).
• Strong analytical ability to translate corporate objectives into tangible, measurable digital KPIs.
• Proficiency in using Jira, Confluence, or equivalent product management software.
• Technical literacy and the ability to make evidence-based decisions using quantitative and qualitative data.

Nice to have

• Direct experience within the automotive space (e.g., vehicle configurators, lead capture, CRM, or retail digital touchpoints).

Culture & Benefits

• Comprehensive benefits package including a discretionary bonus scheme and competitive pension.
• Medical insurance and life assurance.
• Opportunities for career development and training.
• Family-friendly policies and the ability to buy and sell holidays.
• Culture driven by core values of Heart, Brains, and Courage.