Marketing Professional (Demand Generation)

Location: Tokyo, Japan; hybrid

Company

Notion is a collaborative AI workspace that brings knowledge, projects, meetings, and AI tools together for individuals, teams, and companies.

What you will do

• Plan and execute demand generation programs and campaigns for SMB customers and startups in Japan.
• Own events and webinars end to end, including planning, logistics, delivery, post-event lead management, and SDR handoffs.
• Build and manage nurture and engagement campaigns in the marketing automation platform, including audience segmentation and campaign setup.
• Partner with Japan, APAC, and global marketing teams, Sales, Marketing Ops, BizTech, SDRs, and external agencies.
• Maintain go-to-market systems and processes across the marketing automation platform, Salesforce, Outreach, and Sansan.
• Track SMB lead and pipeline performance and grow awareness and trial acquisition for the Notion for Startups program.

Requirements

• 5–7 years of experience managing and executing demand generation programs and campaigns for B2B companies.
• Experience developing, executing, and measuring email, webinar, and other growth campaigns.
• Proficiency with marketing automation platforms, Salesforce, Outreach, Sansan, and Figma.
• Experience planning and delivering webinars from start to finish and working with sales, content, SDR, and operations partners.
• Fluent-level Japanese and business-level English, written and verbal, are required.
• Customer-centric, insight-driven, curious about AI tools, and able to work effectively with global teams.

Nice to have

• Experience interacting with startup founders, VC firms, and incubators.
• Notion power-user experience and strong advocacy for the product.
• Builder mindset and interest in experimenting with AI as a work collaborator.

Culture & Benefits

• Work in a collaborative AI workspace company focused on improving how people work together.
• Emphasis on craft, durable products, customer impact, and human-centered work.
• Equal opportunity workplace with reasonable accommodations available during the application process.