Marketing Specialist (Aftermarket Wear)

Location: Nishi-ku, Yokohama-shi, Kanagawa, Japan; onsite five days a week; approximately 25% travel across Australia, New Zealand and Japan.

Company

Develops machinery, products and services for customers and industries worldwide.

What you will do

• Develop and execute Wear product and go-to-market strategies across Australia, New Zealand and Japan.
• Identify aftermarket growth opportunities, business issues and market barriers, and develop regional growth and turnaround strategies.
• Provide market-driven recommendations on parts targets, growth priorities, pricing, value positioning and commercial strategies.
• Develop marketing and merchandising programs and strengthen dealer execution and capability.
• Gather Voice of Dealer and Voice of Customer insights and translate them into requirements and opportunities for enterprise partners.
• Analyze competitors, strengthen Cat value propositions, and collaborate with Product Groups, industry teams, dealers and other enterprise partners.

Requirements

• Bachelor’s degree, preferably in engineering, marketing or a related field, or equivalent relevant experience.
• 7–10 years of relevant commercial, product marketing, sales or technical experience, with a strong understanding of customers, dealers, industries and products.
• Experience developing and executing commercial growth initiatives, including go-to-market programs, pricing or value-positioning initiatives, and new product introductions.
• Strong accountability, initiative, planning and organizational skills.
• Excellent communication and collaboration skills, including the ability to advocate for customer and enterprise needs.
• Ability to communicate and influence across multiple levels of customer, dealer and internal management.
• Excellent written and spoken English communication skills.

Nice to have

• Japanese language proficiency.
• Experience in construction, mining or a related industry with a sales, commercial or technical background.
• Knowledge of Wear products and services, particularly undercarriage and ground engaging tools.
• Experience working with dealer networks and developing dealer sales capability.
• Additional language capabilities.

Culture & Benefits

• Onsite work five days per week.
• Approximately 25% business travel is required.
• Visa sponsorship is not available for this position.
• Additional duties may occasionally be assigned.