Head of Marketing (Fintech)

Location: Japan-based role in East Asia; applicants must be eligible or have legal authorization to work in the country where the position is based.

Company

hirify.global is an internationally acclaimed multi-asset broker delivering trading tools, platforms, and conditions to traders worldwide.

What you will do

• Build hirify.global's Japan brand platform, including positioning, proposition, tone of voice, visual identity, differentiation, and the Japan brand book.
• Lead creative direction across campaigns, websites, landing pages, apps, social, video, events, CRM, and partner materials, adapting global campaigns and sponsorship assets for Japanese audiences.
• Own Japan content, editorial, social, creator, KOL, community management, and online reputation strategies across X, YouTube, LINE Official Account, note, trading blogs, and forums.
• Lead Japan PR, media relations, seminars, webinars, trader meetups, local sponsorships, and partner marketing materials for IBs and affiliates.
• Build and lead a lean local content, design, social, and community team together with the Japan agency roster.
• Own the Japan brand and creative budget, report brand and creative performance, and ensure content meets regulatory and platform advertising requirements.

Requirements

• 6+ years of experience in brand, creative, or marketing leadership in Japan, including 3+ years leading teams and agencies.
• Portfolio of brand platforms or campaigns led for Japanese audiences, with the ability to present the work.
• Experience in financial services, online trading, fintech, crypto, or another trust-driven consumer category.
• Deep understanding of Japanese trader culture, the creator economy, and platforms such as X, YouTube, and LINE.
• Strong art direction and copy judgment in Japanese.
• Commercial mindset with the ability to connect brand work to acquisition numbers and defend a budget.
• Native Japanese and full professional English.
• Eligibility or legal authorization to work in the country where the position is based.

Nice to have

• Experience at a broker competing for Japanese clients.
• Video, live-stream, or creator-led production experience.
• Experience localizing global sponsorship or ambassador assets.

Culture & Benefits

• Work with global Performance, Product, Sales, Compliance, and Marketing functions.
• Operate in an environment focused on innovation, transparency, and excellence in financial markets.
• Applications are handled confidentially.
• Resumes must be submitted in English.