Digital Marketing Manager (Food)

Location: Tokyo Office, Japan; onsite role.

Company

hirify.global manages the Heinz and Ore-Ida food brands in Japan and coordinates brand communications with local, regional, and global teams.

What you will do

• Plan and manage organic social media activities, including content calendars, engagement, campaign execution, performance monitoring, and consumer conversation analysis.
• Lead social media agency management, including briefing, workflow and schedule management, quality control, budget oversight, and performance reviews.
• Coordinate content development with brand teams, agencies, creators, and partners to maintain brand consistency and timely delivery.
• Plan, execute, and optimize digital advertising campaigns while managing targeting, creative development, budgets, performance tracking, and reporting.
• Manage daily website updates and content for Heinz and Ore-Ida in Japan; coordinate development and maintenance in English and Japanese and identify SEO, content, usability, and optimization improvements.
• Support consumer, media, influencer, and trade events and PR activities, including agency coordination, onsite execution, press materials, product seeding, media coordination, coverage monitoring, and reporting.

Requirements

• Bachelor’s degree in any field.
• Relevant professional experience in social media, digital marketing, website management, PR, events, or agency account management, including hands-on management of social media agencies.
• Interest in digital advertising and willingness to learn campaign planning, execution, optimization, and performance reporting; prior hands-on digital advertising experience is not required.
• Native-level Japanese and business-level English, both written and verbal.
• Strong project management, coordination, and communication skills, with the ability to manage multiple priorities and stakeholders.
• Working knowledge of social media management, content production, website CMS, reporting, and digital analytics tools.

Nice to have

• Integrity, honesty, and understanding of data privacy standards.
• Genuine interest in the Heinz and Ore-Ida brands, food culture, and consumer trends.
• Strategic thinking and the ability to connect daily activities with long-term plans.
• Hands-on, collaborative mindset and willingness to support event execution when needed.
• Superior attention to detail, planning skills, and problem-solving skills.

Culture & Benefits

• Collaborate with Japan-based Brand and Category teams, external agencies, creators, and global and regional teams.
• Work across digital and offline brand communications for Heinz and Ore-Ida in Japan.
• Coordinate with stakeholders and partners in both English and Japanese.