Brand Manager (Integrated Marketing) (CPG)

Location: Remote (USA)

Compensation: $115,000–$135,000 base salary + bonus

Company

hirify.global is a mission-driven functional soda company focused on improving consumer health through science-backed, fiber-rich, and low-sugar beverages.

What you will do

• Lead the development and orchestration of integrated brand campaigns and tentpole moments based on consumer insights and KPIs.
• Translate brand strategy into cohesive 360 campaign plans across creative, PR, influencer, social, partnerships, media, and digital channels.
• Serve as the central hub between internal channel leads, creative teams, and agency partners to ensure cohesive execution.
• Partner with agencies to shape campaign narratives and briefs that bring the brand voice to life.
• Monitor cultural, category, and campaign performance signals to identify optimization opportunities.
• Manage project budgets and allocate spend to maximize brand impact and business outcomes.

Requirements

• 8+ years of experience in brand marketing or campaign strategy, ideally within high-growth CPG or lifestyle brands.
• Demonstrated experience leading integrated 360 campaigns across multiple consumer touchpoints.
• Strong fundamentals in brand strategy, consumer insights, and performance metrics.
• Ability to translate cultural and category insights into clear, actionable campaign recommendations.
• Proficiency with marketing tools; experience with Nielsen, IRI/Circana, or Numerator is a plus.
• Ability to thrive in a fast-paced startup environment with ambiguity and a high-performance culture.

Culture & Benefits

• Fully remote work environment with intentional connection through IRL offsites and collaborative digital tools.
• Culture grounded in trust, transparency, and a shared commitment to doing work that matters.
• Value-driven environment emphasizing Mission Connectivity, Indomitable Spirit, and Leading at Every Level.
• Feedback-rich atmosphere designed for both personal and collective growth.
• Commitment to diversity, equity, and inclusion as an Equal Opportunity Employer.