Programmatic Strategist (Marketing)

TL;DR

Programmatic Strategist (Marketing): Managing and optimizing programmatic advertising campaigns across a diverse client portfolio with an accent on StackAdapt and multi-channel execution. Focus on stabilizing active accounts, optimizing conversion tracking via GA4/GTM, and scaling eCommerce revenue.

Location: Fully remote, must be based in the US and authorized to work in the United States

Company

hirify.global is a remote-first, full-service digital marketing agency specializing in SEO, Paid Media, and Content Marketing.

What you will do

• Own the strategy, execution, and ongoing optimization of programmatic advertising programs across Display, Native, Video, CTV, Audio, and Retargeting.
• Build and launch campaigns primarily within StackAdapt.
• Develop audience targeting strategies using first-party data, contextual targeting, behavioral audiences, and geofencing.
• Translate campaign performance into strategic recommendations to help clients grow revenue and improve lead quality.
• Monitor campaign pacing, delivery, budgets, frequency, and viewability.
• Leverage GTM and GA4 to ensure accurate conversion tracking, event tagging, and performance measurement.

Requirements

• 3+ years of hands-on experience managing programmatic advertising campaigns, preferably in an agency environment.
• Strong experience with StackAdapt or other DSPs (e.g., DV360, The Trade Desk, Basis).
• Hands-on experience with GA4, GTM, and Google Merchant Center.
• Proven success managing eCommerce campaigns.
• Strong analytical skills to translate data into actionable recommendations.
• Must be authorized to work in the United States.

Nice to have

• Experience supporting Google Ads campaigns.
• Experience with Looker Studio and automated reporting solutions.
• Experience with premium inventory, private marketplace (PMP) buying, or advanced measurement solutions.

Culture & Benefits

• Remote-first work environment.
• Culture of ownership, curiosity, and transparency.
• Collaborative team that values progress over perfection.
• Focus on results-driven strategies and real-time data.