Manager, Corporate Partnerships

TL;DR

Manager, Corporate Partnerships (Marketing): Proactively manage corporate partner relationships for domestic (U.S.) theme parks and execute co-branded campaigns with an accent on maximizing brand awareness, sales, market share, and ROI. Focus on building annual strategic marketing plans, coordinating media plans and partner budgets, and leading pre/post program analyses while managing cross-functional execution and partner communications.

Company

hirify.global is a global media and entertainment company creating and distributing content across film, television, streaming, and theme parks.

What you will do

• Strategically plan marketing tactics and campaigns to maximize value of assigned corporate partnerships using existing and innovative channels and experiential opportunities.
• Lead development of annual strategic marketing plans aligning Universal business objectives with partner interests.
• Coordinate media plans and manage partner media budgets; provide quantifiable projections to justify strategies and campaigns.
• Develop and execute experiential, traditional, and non-traditional co-branded marketing campaigns, including writing creative briefs and overseeing creative development across internal and external stakeholders.
• Support alliance development by researching prospective partners, partnership models, and due diligence; develop pitch decks and related materials.
• Partner with Merchandise, F&B, and Sourcing to maximize in-park/on-site product placement and sales; draft sales reports and develop sales incentives and consumer-facing campaigns.

Requirements

• Location: based at Universal Studios Hollywood with periodic travel as needed.
• Hybrid schedule: contribute from the office a minimum of four days per week.
• Bachelor’s degree required or equivalent combination of education and experience.
• 5+ years marketing experience required (or equivalent combination of education and experience).
• Strong strategic thinking, creative/analytical skills, and written and verbal communication; ability to work interdepartmentally and with external third parties.
• Track record of meeting targets and objectives; highly organized with attention to detail.

Culture & Benefits

• Company-sponsored benefits including medical, dental, and vision insurance.
• 401(k), paid leave, and tuition reimbursement.
• Hybrid work model with a minimum in-office requirement of four days per week.
• Bonus eligible compensation within the stated salary range.

Hiring process

• External candidates may be required to attend an in-person interview with an hirify.global employee at one of our locations prior to a hiring decision.