Growth Lead - Sell Side (Generators) (Energy)

TL;DR

Growth Lead - Sell Side (Generators) (Energy): Leading growth and go-to-market strategy for the Sell engine focusing on renewable generators with an accent on product marketing and demand generation. Focus on scaling the marketing function, building an AI-native demand engine, and translating complex technical products into clear value propositions.

Location: Remote (Must be based in the United Kingdom)

Company

hirify.global is rebuilding energy transaction infrastructure using AI to make electricity markets transparent, fair, and efficient.

What you will do

• Own product marketing and go-to-market strategy for Sell side product launches.
• Build a demand engine and own the marketing-sourced pipeline measured in GWh.
• Translate technically deep products into propositions for a sophisticated generator audience.
• Lead and coach a small marketing team while remaining hands-on as a player-coach.
• Develop sales enablement materials, narratives, tender documents, and explainer content.
• Design AI-native workflows to scale content production and reporting.

Requirements

• Proven product marketing experience taking technical B2B platforms (Energy, Fintech, Infrastructure) to market.
• Strong GTM and growth expertise with a track record of building measurable demand engines.
• First-principles generalist capable of writing narratives, building landing pages, and analyzing data.
• Experience leading small teams in a player-coach capacity.
• AI-native approach to work, utilizing agents and automation as default leverage.
• Must be based in the United Kingdom.

Nice to have

• Knowledge of energy, climate, or generator-side markets.
• Experience with community-powered GTM strategies.
• Experience launching products in new geographies.
• Experience scaling a marketing function from near-zero in a scale-up environment.

Culture & Benefits

• Equity ownership through stock options.
• 25 days holiday plus public holidays and your birthday off.
• Remote-first flexible working with core hours and no internal meetings on Friday afternoons.
• Annual remote setup budget up to £1,200.
• Monthly wellbeing budget up to £150.

Hiring process

• Intro call with Talent (30 minutes).
• Hiring Manager interview (60 minutes).
• Skills interview with cross-functional leaders, including a practical exercise (60-90 minutes).
• Culture Add interview with leadership stakeholders (45 minutes).