Senior Experience Strategist (Retail & Spatial)

TL;DR

Senior Experience Strategist (Retail & Spatial): Leading the strategic direction for retail and spatial projects by combining consumer behavior insights with brand goals to shape customer journeys with an accent on mapping physical-digital touchpoints and guiding creative teams. Focus on turning raw research into inspiring strategic narratives and designing impactful real-world brand experiences.

Location: Hybrid (London, UK) - teams are in the office around four days a week

Company

hirify.global is a world-leading brand expert agency and part of WPP, specializing in making brands more valuable through a blend of strategic, creative, and experience capabilities.

What you will do

• Lead research into consumer behavior, spatial trends, and retail environments to drive design concepts.
• Map end-to-end customer journeys connecting physical, digital, and sensory brand touchpoints.
• Partner with 3D designers, creative leads, and architects to translate strategies into engaging physical spaces.
• Craft compelling narratives and presentation decks to win client buy-in for strategic visions.
• Develop strategic briefs and experience frameworks for pitches and new business opportunities.
• Mentor and manage junior strategists, providing day-to-day guidance and career development.

Requirements

• Proven experience in experience strategy, retail planning, or spatial strategy.
• Strong skills in qualitative research, competitor audits, and physical site behavior analysis.
• Deep understanding of customer journeys within physical environments.
• Exceptional storytelling skills and confidence influencing senior stakeholders.
• Experience collaborating with 3D designers and spatial teams.
• Ability to manage and mentor junior team members.

Nice to have

• Passion for hospitality and environmental branding.
• Knowledge of how digital technology, lighting, and materiality enhance brand spaces.
• Proficiency in AI-driven insight software and strategic mapping frameworks.

Culture & Benefits

• Hybrid work environment fostering creativity and connection.
• Access to the expansive strategic and creative network of WPP.
• Commitment to an equal opportunity employer culture based on respect and inclusion.
• Opportunity to work on high-impact projects for world-leading brands.