Digital Advertiser, Paid Social (Music Industry)

TL;DR

Digital Advertiser, Paid Social (Music Industry): Managing and optimizing digital advertising campaigns across paid social, video, display, and search to drive awareness and ticket sales for festivals and concerts with an accent on paid social media tactics and implementation. Focus on end-to-end asset management, audience segmentation, and quantitative performance analysis to optimize media spend.

Location: Calabasas, CA, USA. This is not a remote position.

Salary: $64,000 - $80,000 USD

Company

hirify.global (Insomniac) produces some of the most innovative and immersive music festivals and events globally, including the Electric Daisy Carnival.

What you will do

• Develop and execute digital advertising strategies across Paid Social (Meta, TikTok, Snapchat, X, Reddit) and Google (Display, Search, YouTube) to drive ticket sales and engagement.
• Manage the full lifecycle of digital campaigns, including media planning, audience building, creative trafficking, and site tagging.
• Lead the asset request and management process, providing recommendations for ad features and Call to Action (CTA) elements.
• Analyze campaign performance daily and deliver strategic recommendations and optimizations to key stakeholders.
• Collaborate with project management, social media teams, and vendors to ideate and deliver necessary marketing assets.
• Conduct post-campaign recaps, including actualizing media spend and analyzing digital metrics for future strategic planning.

Requirements

• 2+ years of experience in Digital Advertising.
• Direct hands-on experience with Meta Ads Manager, Google Display/Search/YouTube, TikTok Ads Manager, and Snapchat Ads Manager.
• Strong understanding of media planning, audience segmentation, and tracking/analytics.
• Proficiency in Microsoft Office (Excel, Word, PowerPoint) and Google Drive.
• Must possess US work authorization without requiring sponsorship for a visa.
• Ability to work in an open-concept office and travel to event locations, including during holidays and weekends.

Nice to have

• Previous experience within the concert, festival, or music industry.

Culture & Benefits

• Immersive work environment focused on dance music culture and live events.
• Commitment to equal employment opportunity and a diverse, inclusive team culture.
• Opportunities for professional growth and learning within the global music industry.
• Fast-paced, innovative atmosphere focused on delivering high-quality fan experiences.