Senior Product Marketing Specialist (Crypto)

TL;DR

Senior Product Marketing Specialist (Crypto): Driving positioning, adoption, and engagement for core crypto and advanced trading offerings with an accent on go-to-market strategies and compelling narratives. Focus on optimizing acquisition and retention funnels, designing multi-channel campaigns, and translating product value into measurable growth.

Location: Hybrid (Vienna, Austria)

Company

One of Europe's safest and most secure trade-everything platforms empowering millions to invest in cryptocurrencies, stocks, and precious metals.

What you will do

• Execute a comprehensive product marketing strategy and unique value positioning for the crypto and advanced trading product suite.
• Analyze funnel health and user behavior across crypto investor segments to boost acquisition, activity, and retention.
• Collaborate with Product, Marketing, and Commercial teams to deliver impactful GTM initiatives and product launches.
• Design and execute multi-channel campaigns to raise awareness and drive deeper user engagement.
• Establish reporting and analytics frameworks to measure adoption, retention, and revenue contribution.

Requirements

• Proven product marketing experience, with a strong preference for fintech or crypto domains.
• Deep understanding of crypto user behavior and the ability to simplify complex concepts.
• Data-driven approach with experience measuring funnel health and campaign performance.
• Strong project management skills and confidence navigating cross-functional teams.
• Exceptional communication and storytelling abilities to differentiate products in a competitive market.
• Must be based in or be able to work in a hybrid model in Vienna, Austria.

Culture & Benefits

• Hybrid working model with an additional 25 days per year to work from any city or country of your choice.
• Competitive total compensation package including participation in a stock option plan.
• Mental health support through confidential coaching and counseling via OpenUP.
• Additional 3 days of paid time off for recharging after 6 months of tenure.
• Unlimited access to Udemy’s library for continuous professional growth.
• Gender-neutral new parent leave (8 weeks) and free onsite dining in Vienna.