Senior Social Media Strategist (Web3)

TL;DR

Senior Social Media Strategist (Web3): Developing and executing cross-platform social media campaigns for a leading crypto wallet with an accent on visual storytelling and brand growth. Focus on transforming complex product features into engaging content and exploring AI-powered creative workflows.

Location: Remote (Global) or office-based in Zagreb, Belgrade, or Novi Sad

Company

hirify.global is one of the fastest-growing crypto wallets in the world, providing a powerful gateway to Web3 for millions of users.

What you will do

• Develop creative campaign concepts for product launches to introduce new features effectively.
• Collaborate with Brand Designers to create visually compelling, social-first content that strengthens the brand.
• Partner with Product Marketing Managers to translate technical updates into engaging narratives for diverse audiences.
• Build cross-platform strategies across X, Instagram, LinkedIn, and TikTok, maximizing the unique strengths of each channel.
• Use visual storytelling to simplify complex Web3 product features into accessible and exciting content.
• Implement AI-powered creative workflows to increase experimentation speed and content quality.

Requirements

• 5+ years of experience managing and growing social media for brands, products, or agencies.
• A portfolio demonstrating exceptional creative thinking and brand building beyond simple publishing schedules.
• Deep understanding of major social platforms and varying audience behaviors across them.
• Proven ability to collaborate with designers, creatives, marketers, and video editors.
• Experience utilizing AI tools to enhance content creation and creative workflows.
• Strong instincts for visual storytelling and strategic campaign development.

Nice to have

• Curiosity about crypto, Web3, or emerging technologies.
• Experience with product marketing campaigns or launches.
• Background in video production or motion content.
• Proficiency with design tools or AI creative platforms.

Culture & Benefits

• Flexible work environment with a choice between remote work or office presence.
• Flexible working hours based on trust and productivity without micromanagement.
• Individual education budget to support professional growth.
• Private health insurance and regular team-building events.
• Opportunity to learn the intricacies of crypto and decentralized finance from experts.