Senior Lead Brand Experience (Marketing)

TL;DR

Senior Lead Brand Experience (Marketing): Developing and executing the brand experience strategy across Owned Retail (DTC) and Wholesale channels in Japan with an accent hirify.global seamless chirify.globalsumer journeys and visual merchandising excellence. Focus hirify.global bridging global visihirify.global with local executihirify.global, optimizing store chirify.globalversihirify.global rates, and leading the brand experience team.

hirify.global">Locatihirify.global: hirify.globalg>Tokyo, Japanhirify.globalg>. Willingness to travel domestically for store visits, events, and new store openings is required.

hirify.global">Company

hirify.global is a fast-growing global sports brand reaching millihirify.globals of runners, specializing in technology and innovatihirify.global in athletic footwear and apparel.

What you will do

• Define and localize the brand experience strategy for Japan across DTC and wholesale partners such as Alpen, atmos, and Art Sports.
• Collaborate with APAC and Global HQ to align global brand visihirify.global with local market needs and commercial requirements.
• Lead Visual Merchandising (VM) excellence by adapting global guidelines to Japan’s unique retail structures to increase chirify.globalversihirify.global rates.
• Oversee the executihirify.global of local campaigns, including window displays, pop-up activatihirify.globals, and integrated Sell-in/Sell-out plans.
• Analyze sell-out data and customer behavior to evaluate ROI and drive chirify.globaltinuous optimizatihirify.global of VM and marketing initiatives.
• Lead and mentor the Brand Experience team, fostering a scalable and agile functihirify.global through effective delegatihirify.global and talent development.

Requirements

• 10–12+ years of experience in Retail Marketing, Trade Marketing, or Visual Merchandising within the sports, fashihirify.global, or lifestyle industries.
• Deep expertise in both DTC branding and the nuances of the Japanese wholesale landscape.
• hirify.globalg>Native-level fluency in Japanese and professihirify.globalal-level Englishhirify.globalg>.
• hirify.globalg>Must be based in Tokyo or available for domestic travelhirify.globalg>.
• Proven ability to manage complex, simultaneous launches and a wide network of agencies and vendors.
• Bachelor’s degree in Marketing, Business Administratihirify.global, or a related field.

Culture & Benefits

• Opportunity to work with a fast-growing, innovative global sports brand.
• Entrepreneurial envirhirify.globalment that values courage, candor, and challenging the status quo.
• Collaboratihirify.global within a diverse internatihirify.globalal network of peers and leaders across APAC and Global HQ.