3 месяца назад
Director, Brand, Communications & Partnerships (Marketing)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Director, Brand, Communications & Partnerships (Marketing): Leading the overall brand function for Pairs in Japan to define and execute long-term brand strategies with an accent on integrated marketing and strategic partnerships. Focus on driving measurable business impact through 360° campaigns, reputation management, and global collaboration.
Location: Hybrid (Tokyo, Japan)
Company
is a global leader in online dating, operating the "Pairs" app in Japan which serves over 27 million users.
What you will do
- Define and execute the long-term Brand Strategy for Pairs in the Japanese market.
- Lead integrated 360° brand campaigns across TV, Digital, Social, PR, Events, and Owned Media.
- Oversee strategic communications, earned media, and corporate reputation management.
- Develop and negotiate strategic partnerships and alliance marketing initiatives to drive growth.
- Manage annual planning, budget allocation, and operational excellence for the marketing organization.
- Act as the primary brand lead for collaboration with Global stakeholders.
Requirements
- Minimum 10 years of experience in Brand, Consumer, or Integrated Marketing.
- Proven experience in developing brand strategies and leading large-scale integrated campaigns.
- Background in strategic PR and corporate communications.
- Demonstrated leadership experience managing high-performing teams and budgets.
- Fluency in Japanese and English is required.
- Must be based in Tokyo to support a hybrid work model.
Nice to have
- Experience working within a fast-growing technology or consumer internet company.
Culture & Benefits
- Opportunity to lead the brand for the number one online dating service in Japan.
- Collaborative environment working with cross-functional and global teams.
- Role centered on promoting happiness and helping millions of people find partners.
- Hybrid workplace flexibility in Tokyo.
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