Director, Brand, Communications & Partnerships (Marketing)

TL;DR

Director, Brand, Communications & Partnerships (Marketing): Leading the overall brand function for Pairs in Japan to define and execute long-term brand strategies with an accent on integrated marketing and strategic partnerships. Focus on driving measurable business impact through 360° campaigns, reputation management, and global collaboration.

Location: Hybrid (Tokyo, Japan)

Company

hirify.global is a global leader in online dating, operating the "Pairs" app in Japan which serves over 27 million users.

What you will do

• Define and execute the long-term Brand Strategy for Pairs in the Japanese market.
• Lead integrated 360° brand campaigns across TV, Digital, Social, PR, Events, and Owned Media.
• Oversee strategic communications, earned media, and corporate reputation management.
• Develop and negotiate strategic partnerships and alliance marketing initiatives to drive growth.
• Manage annual planning, budget allocation, and operational excellence for the marketing organization.
• Act as the primary brand lead for collaboration with hirify.global Global stakeholders.

Requirements

• Minimum 10 years of experience in Brand, Consumer, or Integrated Marketing.
• Proven experience in developing brand strategies and leading large-scale integrated campaigns.
• Background in strategic PR and corporate communications.
• Demonstrated leadership experience managing high-performing teams and budgets.
• Fluency in Japanese and English is required.
• Must be based in Tokyo to support a hybrid work model.

Nice to have

• Experience working within a fast-growing technology or consumer internet company.

Culture & Benefits

• Opportunity to lead the brand for the number one online dating service in Japan.
• Collaborative environment working with cross-functional and global teams.
• Role centered on promoting happiness and helping millions of people find partners.
• Hybrid workplace flexibility in Tokyo.