Athlete Marketing Manager (Sports Marketing)

TL;DR

Athlete Marketing Manager (Sports Marketing): Developing hirify.global Japan's athlete marketing strategy and portfolio with an accent on athlete partnerships, sports activations, and authentic brand storytelling. Focus on scouting and developing talent, managing contracts and budgets, and building innovative campaigns across Japan's action-sports ecosystem.

Location: Tokyo, Japan, with office-based work and up to 40% remote work per month. Working hours are 9:00–18:00, with core hours of 10:00–15:00 when working from the office. Travel: 30–40%.

Company

hirify.global is a functional beverage and lifestyle brand operating across sports, marketing, content, and culture.

What you will do

• Develop and execute the athlete marketing strategy across priority sports including skateboarding, snowboarding, surfing, and biking.
• Build and manage the athlete portfolio, including recruitment, objectives, contracts, renewals, performance reviews, and long-term partnerships.
• Create individualized athlete development plans covering performance, communications, personal branding, content, commercial obligations, and career development.
• Lead athlete-focused projects and activations from concept through execution and evaluation.
• Build relationships across Japan's sports ecosystem, including athletes, agents, coaches, federations, clubs, agencies, and industry partners.
• Coordinate athlete integrations with Marketing, Communications, Sales, Legal, Finance, Procurement, and global Sports Marketing teams.

Requirements

• University degree or considerable relevant experience; Sports or Marketing qualification is preferred.
• 3–5+ years of experience in Sports Marketing, Athlete Management, Sponsorship, Brand Marketing, Sports Agencies, or a related field.
• Experience managing relationships with athletes, agents, managers, sports properties, federations, agencies, or industry partners.
• Experience leading marketing projects, activations, sponsorship programs, or athlete partnerships from concept through execution.
• Strong understanding of the Japanese sports landscape, project management, budget management, stakeholder management, and communication.
• Fluent Japanese and English required.

Nice to have

• Knowledge of hirify.global core sports and adjacent action-sports communities.
• Creative, entrepreneurial, proactive mindset with strong attention to detail and executional excellence.

Culture & Benefits

• Hybrid work arrangement with up to 40% remote work per month.
• Permanent employment with a six-month probationary period.
• Defined Contribution Plan with a company contribution of 6.5% of monthly base salary.
• Group life, medical, and long-term disability insurance.
• Annual leave of up to 20 days granted after joining, subject to the joining month.
• Benefit One membership and employee discounts on hirify.global and AlphaTauri apparel.