Marketing Director

Location: Roshn Front, Riyadh, Saudi Arabia

Company

Tahaluf is a Saudi Arabian B2B live and on-demand events organiser and a joint venture between Informa PLC, SAFCSP, and the Events Investment Fund.

What you will do

• Lead marketing and communications strategy for a portfolio of high-growth events in Saudi Arabia.
• Develop value propositions, brand messaging, go-to-market plans, and integrated campaigns across online and offline channels.
• Manage marketing, digital, data, and customer insight strategies, including campaign performance, budgets, and resource allocation.
• Lead and develop a team of marketing and digital managers while building a high-performance culture and succession plans.
• Use customer research, market intelligence, analytics, and testing to improve engagement, conversion, and visitor experiences.
• Support new product launches, sales enablement, pricing validation, direct sales growth, PR, and cross-portfolio initiatives.

Requirements

• Degree-level education or equivalent.
• 10+ years of experience in people management and leadership.
• Proven experience building high-performing teams and delivering marketing strategies to demanding standards.
• Experience developing brand vision, value propositions, pricing, integrated campaigns, B2B lead generation, and market analysis.
• Experience marketing a mixed portfolio of products, including events, SaaS, or subscription products.
• Working knowledge of marketing technology and analytics tools such as Eloqua, Adobe Analytics, Adobe Target, Drupal, or Google Analytics.

Nice to have

• Experience in marketing transformation and agile team management.
• Experience with Google Analytics.

Culture & Benefits

• Full-time role with remote working on Sundays.
• Working anywhere for up to 8 weeks every year.
• Competitive bonus and BUPA medical insurance for the employee and family.
• 28 days of annual leave.
• Residency visa with yearly dependent fees, school-fee contribution of up to SAR 40,000 per child per year, and an annual flight allowance for expatriates.
• International and local relocation packages may include flights to Riyadh, accommodation, shipping-cost reimbursement, and other eligible benefits.