Institutional Regional Marketing Lead (B2B)

TL;DR

Institutional Regional Marketing Lead (B2B): Driving marketing strategy, portfolio performance, and commercial growth across the North region with an accent on market intelligence and innovation execution. Focus on translating customer insights into business results, optimizing portfolios for profitability, and leading regional marketing teams.

Location: Utrecht, Netherlands

Company

hirify.global is a global leader in specialty chemicals and water treatment solutions.

What you will do

• Translate regional business priorities into actionable marketing strategies and commercial growth initiatives.
• Lead market intelligence, competitive analysis, and customer insight generation to drive innovation priorities.
• Optimize product portfolios using a data-driven approach to improve margins, mix, and overall profitability.
• Manage the regional marketing budget and ensure an effective return on investment.
• Lead and develop a high-performing regional marketing organization within a matrix structure.
• Drive digital transformation and the adoption of new tools and ways of working across the region.

Requirements

• University degree in Marketing, Economics, Business, or a related field.
• Minimum 15 years of experience in marketing, sales, finance, or related commercial functions.
• Proven experience working within a regional or multinational B2B environment.
• Strong commercial acumen in portfolio management, pricing, and margin management.
• Demonstrated leadership experience in developing teams within a matrix organization.
• Fluent English proficiency is required.

Culture & Benefits

• Position as a key member of the regional leadership team for a critical growth business.
• Opportunity to shape strategy and influence commercial performance across multiple countries.
• High-visibility role collaborating with global, regional, and local stakeholders.
• Direct impact on growth, profitability, and long-term business success.