CRM Manager (EMEA)

TL;DR

CRM Manager (EMEA): Lead the strategy and execution of hirify.global’s CRM and lifecycle marketing programs across the EMEA region with a primary focus on the UK market, building localized, data-driven fan experiences across email, SMS (including WhatsApp), and owned channels. Focus on CDP/first-party data segmentation, personalization and automation, and scaling experimentation and lifecycle programs while aligning global retention priorities with regional behaviors and regulatory requirements.

Company

hirify.global runs customer engagement and lifecycle marketing programs for its pop-culture brands.

What you will do

• Develop and execute EMEA-specific lifecycle marketing strategies to drive engagement, retention, and revenue growth.
• Own the regional CRM calendar/roadmap, localize global campaigns, and ensure alignment with EMEA commercial priorities and brand standards.
• Use CDP and first-party data to define advanced segmentation, personalization, and automation strategies that grow LTV.
• Own the experimentation roadmap (test-and-learn) to continuously optimize CRM performance and inform global best practices.
• Act as the regional CRM expert across platforms (e.g., Klaviyo, Wunderkind), optimizing tools and integrations and supporting global platform rollouts.
• Own CRM performance reporting (KPIs across engagement, conversion, retention, churn, and CLV) and support forecasting and budget management.

Requirements

• Significant experience in CRM and lifecycle marketing with a proven track record of driving retention, engagement, and revenue growth.
• Strong commercial insight, including experience owning/influencing revenue targets, forecasting, and performance metrics.
• Deep understanding of CRM strategy: segmentation, automation, personalization, and customer lifecycle management.
• Hands-on experience with leading CRM platforms (e.g., ESPs/CDPs) and solid understanding of data structures and customer data usage.
• Advanced analytical skills to translate data into strategic insights and business recommendations.
• Experience leading, mentoring, or managing teams and/or agencies; strong stakeholder management and project/organizational skills.

Culture & Benefits

• Competitive compensation with full benefits and a 401(k) plan with company matching contributions.
• Creative work environment focused on pop culture.
• Eligible for virtual and flexible working.

Hiring process

• Interviews and evaluation of CRM/lifecycle marketing experience and stakeholder/leadership capabilities.

Location: London, Hammersmith, United Kingdom