Head of User Acquisition (D2C)

TL;DR

Head of User Acquisition (D2C): Scaling paid acquisition for core D2C subscription products with an accent on diversifying channel mix and profitable geo-expansion. Focus on building systematic traffic operations, managing high-ROI budgets, and leading a high-performance UA team.

Location: Must be located within approximately ± 4 hours of CET time zone (e.g., Ukraine, EU, Georgia, Moldova, Serbia, Turkey)

Company

A leading tech company that creates and operates innovative consumer products across the health, education, and entertainment industries.

What you will do

• Define and own the overall UA strategy across platforms including Meta, TikTok, Google, Snapchat, and Pinterest.
• Develop scalable processes, SOPs, testing frameworks, and reporting systems.
• Manage, mentor, and lead the hiring and performance management of a UA team.
• Own budget management and growth plans based on LTV:CAC ratios, retention, and ARPU to ensure positive ROAS.
• Partner with the data team to build advanced analytics and attribution models.
• Collaborate with creative leads to guide data-driven ad production and align strategy with business goals.

Requirements

• 5+ years in performance marketing with a strong focus on D2C subscription products.
• Proven track record of managing paid acquisition at scale across multiple platforms.
• Experience managing significant monthly paid budgets with clear ROI accountability.
• Demonstrated ability to build systems, SOPs, and reporting structures.
• Experience directly managing and developing a UA team of 3–5 professionals.
• Time zone: Must be located within ± 4 hours of CET.

Nice to have

• Proficiency in Tableau, Google Analytics, and Excel/SQL.

Culture & Benefits

• Full remote work environment promoting work-life balance.
• Unlimited paid time off (PTO) and paid national holidays.
• Company-provided MacBook for all employees.
• Flexible Independent Contractor Agreement (B2B) offering tax advantages and autonomy.

Hiring process

• Recruiter Screening (40 minutes).
• Technical Interview (90 minutes).
• Final Interview (60 minutes).