Lead User Acquisition Manager (Social Discovery)

TL;DR

Lead User Acquisition Manager (Marketing): Leading global paid social strategy and managing high-spend budgets for a portfolio of B2C social discovery products with an accent on Meta and TikTok scaling. Focus on building rigorous experimentation programs, optimizing LTV/CAC ratios, and designing scalable creative testing processes.

Location: Remote (any location)

Company

hirify.global is a network of social discovery companies creating globally impactful platforms to solve loneliness and isolation through virtual intimacy.

What you will do

• Own and evolve the global paid social strategy across the B2C portfolio, focusing primarily on Meta and TikTok.
• Lead, coach, and develop the Paid Social team, including setting objectives, reviewing performance, and managing onboarding.
• Manage portfolio-level budget allocation and forecasting for high-spend international accounts with six-figure+ monthly media spend.
• Establish a rigorous experimentation program across audiences, creatives, bidding, and landing pages.
• Build effective creative testing and production processes in collaboration with product and localization teams.
• Oversee measurement quality and attribution using GA4, GTM, and MMPs such as AppsFlyer or Adjust.

Requirements

• Expert-level knowledge of Meta Ads and TikTok Ads, including account architecture, bidding, and scaling.
• Advanced understanding of performance economics and funnel metrics (CAC, ROAS, LTV, payback period).
• Strong statistical foundation for hypothesis formulation, experimental design, and interpreting significance.
• Deep experience with attribution and measurement across app, mobile web, and desktop (GA4, GTM, AppsFlyer/Adjust).
• Advanced Excel/Google Sheets skills; working knowledge of SQL and BI tools is strongly preferred.
• Proven ability to build scalable campaign and analytics processes for a team.

Culture & Benefits

• Full-time remote work opportunity for digital nomads.
• 28 calendar days of annual vacation plus 7 additional wellness days.
• Health benefit compensation up to $1,000 gross per year if corporate insurance is unavailable.
• Workplace organization reimbursement up to $1,000 every 3 years for home office or co-working.
• 50% payment for professional training, international conferences, and meetings.
• Corporate discounts for English language lessons.