2 месяца назад
Growth Marketer (DTC)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Growth Marketer (DTC): Managing the full growth engine including paid acquisition, organic social, and content for a scaling DTC brand with an accent on CAC, ROAS, and spend efficiency. Focus on running structured full-funnel experiments, producing high-converting short-form video, and implementing AI-native workflows.
Location: On-site in Hong Kong. Must have the right to work locally
Company
is a scaling DTC brand led by founders with experience in venture-backed startups.
What you will do
- Plan and execute paid acquisition strategies (Meta and other channels) to optimize CAC and ROAS.
- Own the strategy and execution of organic social and content across multiple platforms.
- Produce and edit short-form video content designed specifically for conversion.
- Conduct structured growth experiments across the full funnel, from initial click to repeat purchase.
- Collaborate with founders on CRM, lifecycle marketing, and retention strategies.
- Engage directly with customers to gain insights and sharpen marketing instincts.
Requirements
- 1–3 years of experience in growth or performance marketing (strong fresh graduates with a portfolio are welcome).
- Proven hands-on experience in paid acquisition and managing budgets to drive results.
- Fluent in English and Cantonese.
- Must have the right to work locally in Hong Kong.
- Practical application of AI in daily workflows, including building automations or agentic workflows.
- Analytical or technical academic background is preferred.
Nice to have
- Strong video editing abilities.
- Proficiency in Mandarin.
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