Performance Marketing Manager (China)

Location: China, Shanghai; remote role

Company

hirify.global develops web data gathering solutions for leading businesses, including Fortune 500 companies.

What you will do

• Build and own the China-focused acquisition engine across paid search, SEO, native channels, and localized conversion funnels.
• Create channel roadmaps with target metrics, budgets, bidding strategies, reporting, and experiment plans.
• Launch and optimize campaigns across Baidu, 360, Shenma, Toutiao/ByteDance, Tencent, and other relevant Chinese advertising ecosystems.
• Define China SEO strategy, including topic clusters, landing page plans, competitor gap analysis, and keyword priorities.
• Scale acquisition through Zhihu, WeChat, Bilibili, forums, communities, KOL/KOC collaborations, affiliates, and developer communities.
• Work with Content, Product, Development, Sales, and Customer Success to improve localization, payment, onboarding, documentation, targeting, and lead quality.

Requirements

• Fluent Mandarin and strong working proficiency in English, written and verbal.
• Experience building growth plans, running experiments, and optimizing funnel conversion end to end.
• Experience with B2B SaaS and/or developer-targeted products.
• Experience with partnerships or affiliates in China.
• Understanding of Chinese internet policies and constraints affecting marketing and distribution.
• Ability to operate independently in a fast-paced international environment.

Culture & Benefits

• Access to internal and external learning resources, guilds, communities, and knowledge sharing.
• Yearly workation, internal and community events, and a team-building budget.
• Remote work options, hybrid office arrangements, and office perks.
• Extra days off, private health insurance, and special product deals.
• Gym access, physical well-being specialists, psychologist and psychotherapist sessions, and family-related time off.
• Latest tools, gadgets, and technology.