Audience Development Executive (C-POP/J-POP)

Location: Based in Hong Kong, covering Hong Kong, Taiwan, and Southeast Asia.

Company

hirify.global is a global music company focused on developing artists, releases, catalogues, and audience growth across regional markets.

What you will do

• Develop audience strategies and growth plans for C-POP and J-POP artists, releases, and catalogues.
• Build discovery-to-superfan funnels and improve listener retention and conversion across markets.
• Coordinate with Spotify, Apple Music, YouTube Music, LINE MUSIC, JOOX, KKBOX, and other digital service partners on playlisting and audience growth.
• Grow first-party data capture and turn audience data into segments for CRM, direct-to-consumer, and superfan initiatives.
• Coordinate regional release calendars, campaign assets, timelines, and local market adaptations.
• Track audience KPIs, lead post-campaign reviews, and translate streaming, social, and first-party data into recommendations.

Requirements

• At least 2 years of experience in audience development, digital marketing, streaming, artist marketing, or a comparable media business.
• Demonstrable experience growing an artist, catalogue, or content audience with measurable results.
• Strong knowledge of the streaming landscape, DSP editorial and algorithmic mechanics, playlist strategy, and platform-specific audience behavior across Greater China and Southeast Asia.
• Fluency in C-POP and J-POP, including regional artists, fandoms, platforms, and audience behavior.
• Fluent Mandarin in Traditional Chinese and English.
• Strong data, coordination, communication, and cross-market campaign management skills.

Nice to have

• Experience with first-party data capture, CRM, or direct-to-consumer fan initiatives.
• Japanese language skills.
• Cantonese language skills.

Culture & Benefits

• Global and culturally diverse working community.
• Modern office environment.
• Professional growth and development opportunities.
• Opportunities to contribute to social impact, diversity, equity, and inclusion initiatives.