Category & Shopper Insights Manager (FMCG)

TL;DR

Category & Shopper Insights Manager (FMCG): Managing category performance, shopper behavior, and promo effectiveness for the Egyptian market with an accent on retail audit and data-driven recommendations. Focus on leading CatMan projects with retailers, optimizing assortments, and translating shopper research into actionable in-store strategies.

Location: Cairo, Egypt

Company

hirify.global is a global leader in the energy drink market, known for its strong brand presence and high-performance culture.

What you will do

• Track and analyze energy category trends to build compelling selling decks for key account teams.
• Lead Category Management projects with retailers, including assortment reviews, planograms, and shelf layout optimization.
• Manage retail audit data providers and oversee regular reporting on market share, distribution, and pricing.
• Evaluate SKU and pack performance to guide range decisions and optimize promo mechanics by channel.
• Brief and manage shopper research agencies to define purchase decision trees, segmentation, and path to purchase.

Requirements

• 5+ years of experience in category management, shopper insights, or commercial analytics.
• FMCG background is a must; experience in the beverage industry is a plus.
• Hands-on experience with retail audit and sell-out data (e.g., Nielsen, retailer EPOS).
• Proven experience running Category Management projects and assortment work directly with retailers.
• Strong analytical skills with the ability to turn complex data into clear, actionable stories for senior stakeholders.
• Bachelor's degree in business, marketing, economics, or a related field.

Nice to have

• Proficiency in BI tools such as Power BI or Tableau.

Culture & Benefits

• Opportunity to work in a fast-paced, high-energy corporate environment.
• Collaborative cross-functional work with sales, marketing, and trade marketing teams.
• Dynamic role involving direct interaction with major retail partners.
• Travel requirements of approximately 10-20%.