CRM Product Manager (Fintech)

TL;DR

CRM Product Manager (Fintech): Managing the end-to-end customer lifecycle to turn CRM into a scalable engine for conversion, retention, and lifetime value. Focus on designing automated flows, implementing experimentation frameworks, and leveraging behavioural triggers for personalisation.

Location: Cyprus, Ypsonas (Relocation bonus and visa/work permit support provided)

Company

Leading international fintech company with a diverse workforce and offices in Limassol, London, Nassau, and Dubai.

What you will do

• Design and implement CRM strategies focused on conversion, retention, and reactivation across the full customer lifecycle.
• Own and continuously improve automated CRM flows including welcome, onboarding, and cross-sell sequences.
• Define CRM data requirements and partner with Product and Data teams to enable deep personalisation.
• Implement A/B testing and experimentation frameworks to iterate on communication performance.
• Track and report on key performance indicators such as LTV, churn, conversion rates, and cohort analysis.
• Coordinate with copywriters, designers, and developers to deliver campaigns via email, SMS, in-app, and push channels.

Requirements

• Proven experience as a CRM Product Manager or in a lifecycle/retention role.
• Experience in fintech, trading, or another regulated industry.
• Strong analytical skills and proficiency with lifecycle metrics (LTV, churn, cohort analysis).
• Hands-on experience designing and running A/B tests.
• Strong stakeholder management skills for collaborating with senior leadership and cross-functional teams.

Culture & Benefits

• Comprehensive compensation package including medical insurance and a provident fund.
• On-site perks: in-house gym with a personal trainer, free daily lunch catering, snacks, and beverages.
• Generous leave policy: 21 days of annual leave and 10 days of sick leave.
• Relocation bonus and full visa/work permit support.
• Practical support including a shuttle bus service from Limassol.

Hiring process

• Recruiter screen with HR (~30 minutes).
• Technical interview with Line Managers (1 hour).