Brand Strategy Associate

Location: Hybrid role based in Paris, France

Company

hirify.global is building a prevention-focused health insurance company that integrates insurance, prevention, and care into a single user experience. The company operates across France, Spain, Belgium, Canada, and other markets.

What you will do

• Build an international brand playbook for new-market entry, M&A integration, launches, and local partnerships.
• Shape the concept, format, and multi-country activation plan for an international health event.
• Develop a repeatable product launch playbook covering positioning, messaging, channels, and sequencing.
• Support the Creative Director by translating strategic vision into concrete initiatives.
• Structure and track Brand team OKRs while coordinating work across teams and senior stakeholders.

Requirements

• 1–2 years of experience in marketing, brand, or communications.
• Solid marketing and go-to-market fundamentals, including positioning, messaging, channels, and launch sequencing.
• Excellent structuring, writing, and verbal communication skills.
• Strong written and verbal English skills required.
• Based in Paris or willing to relocate to Paris.
• Ability to structure ambiguous briefs, recognize strong creative concepts, execute across teams, and adapt between strategic and operational work.

Nice to have

• French language skills.
• Experience with international expansion, market entry, or M&A.
• Experience supporting product launches, event strategy, or brand activations.
• Familiarity with OKRs.

Culture & Benefits

• Flexible office environment at the Paris headquarters.
• Flexible working hours.
• MacBook Pro and professional work equipment provided.
• Country-specific commuter benefits.
• Flexible training policy, books, and conference participation budget.
• Dedicated coaching from the first day to support professional growth.